Preparation Analyze several health care products, services, or community
- Preparation
- Analyze several health care products, services, or community programs that are advertised on different social media platforms (Facebook, Twitter, Instagram, Internet, Linkedin, YouTube, Google, microblog, wikis, podcasts, websites).
- Some examples include:
- Central Ohio Primary Care
- https://www.copcp.com/Practices/Details/53-step-by-step-pediatrics?utm_source=GMBSocialClimb
- https://www.facebook.com/CentralOhioPrimaryCare/
- https://www.youtube.com/channel/UCDcNWn7bn7K-LMkhr7gDUmQ
- https://www.linkedin.com/company/central-ohio-primary-care-physicians/
- https://www.instagram.com/centralohioprimarycare/?hl=en
- AESTHETICA MEDICAL SPA
- https://www.aesthetica.com/
- https://www.facebook.com/Aesthetica
- https://www.youtube.com/channel/UCNu0pu6s3ErQtxr5SdTe0KA
- https://twitter.com/Aesthetica
- https://www.instagram.com/Aesthetica/
- Central Ohio Primary Care
- Some examples include:
- Choose one healthcare product or service that captures your attention.
- Spend time on a social media platform reviewing all the information that this organization is
making available for the public to review.
- Spend time on a social media platform reviewing all the information that this organization is
- Instructions
Create an 8-10 slide PowerPoint presentation. The presentation must include: - Detailed speaker notes.
- At least two references.
- Appropriate visuals.
- Your Presentation must address all of the following questions:Background:
- What is the name and type of the healthcare product or service that you reviewed on a social media platform?
- Who is the target market/ audience that the company or organization is attempting to focus on?
- Compare the product or service and its target market/ audience to at least one similar product or service.
- What was the name of the social media platform(s) used to market the product or service?
- Is the social media platform currently in use for this product/service an appropriate choice? Explain, using details and specific characteristics.
- Was the social media campaign effective? Explain using specific details.
- Marketing Plan
- Based on your research on the product/service and its competitors, analyze three actions you would recommend to improve the social media presence and campaign for the product/service.
- What is Search Engine Optimization (SEO) and how can this be used to improve how this product or service is marketed?
- The specific course learning outcome associated with this assignment is:
- Develop a research-driven marketing plan for a healthcare service provider.
- Analyze several health care products, services, or community programs that are advertised on different social media platforms (Facebook, Twitter, Instagram, Internet, Linkedin, YouTube, Google, microblog, wikis, podcasts, websites).
"96% of our customers have reported a 90% and above score. You might want to place an order with us."
