Provide an overall evaluation of the strengths and

You have also been asked to provide an overall evaluation of the strengths and weaknesses of the business plan to date (this will be the business plan you developed for Assessment Task 2). Assume that the performance indicators identified in the business plan are as follows: 1. A 20% increase in total sales revenue. 2. A gross profit margin of 20%. 3. Reduction of 50% in debtor days 4. 10 new commercial customers in the first year of the business plan. 5. Reduction of 10% of workforce turnover based on employing two full-time permanent cleaners, as well as increasing wages to above award. Data provided by the accountant for this financial year show the following figures: 6. Total sales revenue: $450,000 7. Total cost of sales: $320,000 8. Debtor days: 30 9. 15 new commercial customers The Administration Manager has advised you that at least 10 of the previous residential customers no longer use the company’s services, so while sales revenue has increased, the sales revenue attributable to residential sales has declined. In addition, follow up emails to the customers who no longer used the services indicated the following responses to the question asked about why they no longer use the services: 10. Moved interstate: 1 11. Dissatisfied with the quality of cleaning services provided (not enough attention to detail, cleaner finishing earlier than time paid for): 5 12. Moved to a competitor as better service and price offered: 4