Significant Challenges Marketers Face Today
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Management Specialization
Please reflect and answer the following “simple” question:
What is Strategic Management? What are its “spirit,” areas of focus and key actions? The focus here is that we are addressing a MANAGEMENT which is qualified as STRATEGIC. Your main post should be 3-4 paragraphs, with citations and references in APA format.
Marketing Specialization
The marketing environment is highly competitive and continuously evolving. Research and discuss the reasons why marketing is much more complex today than it was twenty years ago? Present and discuss at least 3 significant challenges marketers face today. Cite your sources.
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