SPMG 6003 Sport Marketing Project

SPMG 6003 Sport Marketing Project

Within this project, you will be responsible for selecting a city ( Nashville, Tennessee) and providing convincing rationale for expansion of your assigned professional sports league (Major league Baseball). Listed below are the areas that must be addressed within the outline.

SPMG 6003 Sport Marketing Project

​IV.​ ​Marketing Plan

a)​ ​Target Customers- ​Describes your target customers. Define their demographic profile (e.g., age, gender, etc.), psychographic profile (e.g., their interests) and their wants and needs as they relate to the products and/or services you offer.
b)​ ​Product- ​Describe in detail your core product offerings within your sport organization. Describe five product extensions for your core product that could be used to generate revenue for your organization.

c)​ ​Pricing and Positioning- ​Provide in detail your pricing strategy and how it will assist in your positioning in the sport and entertainment industries.
d)​ ​Distribution- ​Describe in detail​ ​your distribution plan (e.g. details of how customers will buy from you).
e)​ ​Promotion Strategy- ​Provide details about how you will reach new customers. Provide strategies of how you will communicate the initiatives and benefits of your expansion franchise. Provide and describe at least five different forms of promotion to be used.
f)​ ​Social Media Marketing-​ Determine three ways to integrate marketing initiatives into your expansion franchise’s social media strategies. Develop at least two strategies that would grow the organization’s social media following from scratch.
g)​ ​Marketing Materials- ​Provide examples of marketing materials used by your organization. Create a digital flyer and promotional video to be featured within a television and social media advertising campaign about the launch of your expansion franchise.

SPMG 6003 Sport Marketing Project

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