“Taco Bell: The Breakfast Opportunity.”
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Answer the following questions related to the Case Study, “Taco Bell: The Breakfast Opportunity.”
Taco Bell executives feel significant pressure to find growth opportunities. This pressure comes from investors who are looking for stock gains and from
operators who want to see strong store-level results.
Taco Bell’s most recent growth is tied to the introduction of an innovative and wildly successful new product introduction. What was that new product?
Describe the marketing mix for that product. Which of the “four P’s” do you feel is the most significant factor in the success of this product? Explain your
answer.
Taco Bell launched breakfast. Has it been a success? Why? Conduct some internet research to support your answer. Please include links to your source material
with your answer.
2.Describe the key customer demographic for Taco Bell. What factors would contribute to them being interested in purchasing breakfast from Taco Bell? What
about their habits and preferences might make them a difficult core demographic for breakfast?
3.Taco Bell executives don’t expect that offering breakfast will create new breakfast consumers. Where will their breakfast customers come from? What role
does this fact play in their promotional strategy?
4.Taco Bell’s next growth strategy might very well be to offer breakfast at its restaurants. Describe the marketing mix for this new offering. Which of the
“four P’s” do you feel will be the most significant factor in the success of this offering? Explain your answer.
Sample Solution
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“Taco Bell: The Breakfast Opportunity.” was first posted on May 16, 2020 at 2:11 am.
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"96% of our customers have reported a 90% and above score. You might want to place an order with us."
