The Importance Of Branding To Toyota Motor Corporation
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Answer TWO questions only. This section carries 40 marks.
| Question B1 | ||
| (a) | In 2019 Toyota Motor Corporation (TMC) was the highest ranked global car brand.
Analyse the importance of branding to (TMC). Word Limit: 300 words |
[8] |
| (b) | Evaluate the usefulness of the Boston Matrix to TMC.
Word Limit: 450 words |
[12] |
| Question B2 | ||
| (a) | Analyze the factors that could influence the demand for new build housing.
Word Limit: 300 words |
[8] |
| (b) | Discuss how a business from your country might use PESTEL analysis when deciding on whether to locate operations in the UK.
Word Limit: 450 words |
[12] |
| Question B3 | ||
| (a) | Analyze the factors that affect how a business might choose the most appropriate source of business finance.
Word Limit: 300 words |
[8] |
| (b) | Evaluate the usefulness of income statements, statements of financial position and accounting ratios to a business’ stakeholders.
Word Limit: 450 words |
[12] |
| Question B4 | ||
| (a) | Analyse how and why a business’ objectives might change over time.
Word Limit: 300 words |
[8] |
| (b) | L S Chemicals & Pharmaceuticals (LSCP) is the oldest and largest manufacturer of Mercuric, Lead, Molybdate and Tartrate salts in India. The company is committed to its Corporate Social Responsibility (CSR) by initiating a number of charity programmes which make a positive impact on society.
Evaluate the benefits and drawbacks to LSCP of setting corporate social responsibility as one of its objectives. Word Limit: 450 words |
[12] |
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