Why On-line Video Rental Subscription Is(Not) An Example Of A Disruptive Or Sustaining Technology
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No citation is needed. There are questions pertaining to different articles.Please bold each question with the response below. Only 2-3 bullets each
1. From which activity would you expect a bigger return, reacting to your competition or delighting your customer?
2. What, if anything, could Reed Hastings and his team have done to keep Blockbuster from entering the on-line video rental subscription business?
3. Under what circumstances would you want an incumbent*(see note below) to enter your market?
1. *The word”Incumbent” refers to an existing business (a competitor) in this example. Blockbuster was the incumbent (the biggest company) in the movie rental business, and Netflix was the (much smaller) disruptor.
The question is: If you are the (smaller) company (Like Netflix) disrupting the movie rental business, under what circumstance would you want the (much larger) incumbent (Blockbuster) to enter your business (in this case, renting DVDs online)?
4. Is on-line video rental subscription an example of a disruptive or sustaining technology? Be prepared to back your assertion.
5. What was Blockbuster’s likely response to Netflix according to Christiansen?
1. Please read Chapter 2 of Clayton Christensen’s book before answering question #5.
1. Please name a company that you think has distinctive RPVs that distinguish it from it’s competition.
1. If you are unclear on what RPVs are, please read Chapter 2 of Clayton Christensen’s book Seeing What’s Next).
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